Welcome to the integrated marketing campaign for the Xiaomi SU7, the latest innovation in smart electric vehicles. At Xiaomi, we believe in seamlessly integrating technology into every aspect of life, and the SU7 represents a bold step forward in our vision for the future of mobility. This campaign has been designed to highlight the unique features of the Xiaomi SU7, positioning it as an affordable, high-performance, and fully connected electric vehicle that enhances the digital lifestyle of modern consumers.
The following elements showcase our strategy to reach tech-savvy and environmentally conscious individuals who value cutting-edge technology and seamless connectivity. From impactful out-of-home advertisements to engaging digital content, our goal is to create a comprehensive narrative that brings the Xiaomi SU7 to life across multiple touchpoints.
1. Two out-of-home advertisements
1.1 Bus shelter
1.2 Large Billboard
2.Email newsletter
3.Four Instagram Ads
3.1 Instagram Ad 1: Seamless Integration with Xiaomi Ecosystem
3.2 Instagram Ad 2: Affordable Luxury: Xiaomi SU7 vs Tesla Model 3
3.3 Instagram Ad 3: Performance and Speed
3.4 Instagram Ad 4: Eco-Friendly Driving
4. A 200-400 word post
CLICK HERE TO FIND THE ORIGINAL POST
Why Your Next EV Should Be a Xiaomi
Redefining Range and Efficiency
The Xiaomi SU7 Max boasts an impressive 800 km range on a single charge, setting a new benchmark for electric vehicles. Its aerodynamic design, with a drag coefficient of just 0.195 Cd, enhances energy efficiency, allowing drivers to travel longer distances with fewer charging stops.
Rapid Charging for Continuous Mobility
Equipped with an 800V architecture, the SU7 Max supports ultra-fast charging, adding up to 510 km of range in just 15 minutes. This rapid charging capability ensures minimal downtime, keeping you on the move and reducing the need for prolonged charging sessions.
Innovative Design Meets Sustainability
Beyond performance, the SU7 emphasizes sustainability through its design and materials. The vehicle features a panoramic glass roof with 99.9% UV isolation and 99.1% infrared isolation, reducing cabin heat and reliance on air conditioning. Additionally, the interior utilizes eco-friendly materials, aligning with Xiaomi’s commitment to environmental responsibility.
Seamless Integration with Xiaomi’s Ecosystem
The SU7 is not just a car; it’s an extension of Xiaomi’s smart ecosystem. With HyperOS, drivers can effortlessly connect their smartphones, tablets, and smart home devices, creating a unified and intelligent driving experience.
Premium Tech, Not Premium Headaches
✔️ Unmatched performance at an affordable price.
✔️ Over-the-air updates keep your features fresh and up-to-date, reducing long-term costs
✔️ No ecosystem lock-in—just Xiaomi-grade simplicity that lets you integrate seamlessly with other devices
Join the Movement Towards a Sustainable Tomorrow
Experience the fusion of innovation, performance, and sustainability with the Xiaomi SU7.
Pre-order now and take the first step towards a smarter, greener future.
